(Using a browser’s incognito mode helps, but it’s not a complete solution either.) They take a lot, as well, when it comes to our personal information, and an even larger specter looms in the form of data security. Search engines are necessary and bring a lot to the table. They tell companies what you’re looking for so they can target you with ads. It and other search engines use all those searches to make money. Google, then, doesn’t really “compete” with anyone in the search world. Google is a good example because virtually everyone uses the company’s search engine: As of 2021, it has a 92.05% market share. Skeptics awash in attacks on privacy are bound to wonder, though: Is DuckDuckGo safe? Search Engines and Privacy
This alternative platform says it offers privacy protection, doesn’t store personal information, has something they call “encryption enforcer,” and includes a tracker blocker. Those who value privacy and don’t want to be tracked online might consider the search engine DuckDuckGo. Privacy groups continue to clamor for search data protection, but browsers continue to use cookies, query analysis, and browser fingerprinting to get as much information as possible. This captured personal information creates a consumer privacy risk. People conduct 15 billion searches each month, and these search engines know the search terms, the date, the time and location of your computer, and more. There is a lot in the news about online privacy these days, partly because most search engines collect personal information so marketers can better profile and identify you and gather other statistics. Heard of a search engine called DuckDuckGo?
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